16.12.2024
research

CoMe Stronger

Interreg project CoMe Stronger logo
CoMe Stronger project aims to improve public museum services in a way that encourages more elderly men to use the services. In our aging societies, cultural services would benefit from engaging more elderly people and attracting diverse audiences. Since culture enhances well-being and health, especially for the elderly, it’s crucial to develop services that encourage elderly men to participate, benefiting both them and museums that reach new audiences.

Project duration:

Aug 2024 - Jan 2026 (18 months)

Budget:

EUR 213 406,25 (out of which EU supports 80% of costs, EUR 170 725)

Funder:

Interreg Central Baltic Programme
  • Six new museum service products, which are better suited to the needs and interests of elderly men, are to be developed and modelled as a result of the work done in user panels,
  • Creating guidelines on utilising user panels as a way to co-develop museum services for elderly men
UT CASS will serve as a partner in parallel to the Turku University of Applied Sciences, implementing various programs, events, and developments. The distinction of Tartu as a European Capital of Culture in 2024 creates an ideal setting for collaboration between the project partners, museums, and participants from both countries.
Additionally, the analysis of results and application of various theory and methodology to achieve another long-lasting and useful end-product for the participants and museums alike will be conducted.

Turku University of Applied Sciences, Finland

CASS members with the project

Martin Daniel Hayford

Project Manager - Analyst

Helen Urmann

Thematic leader for education and research policy

CASS project contact:
Martin Hayford
Johan Skytte Institute of Political Studies
The Centre for Applied Social Sciences (CASS)
Project Manager-Analyst
martin.hayford@ut.ee
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